The Real Universal Design Problem? Engagement and Attention

Check out this Substack post that addresses the persistent challenge of public engagement with universal design and accessibility. The article argues that interest is often sparked only at the moment of need, leading to temporary fixes rather than lasting solutions. To combat this, the post advocates for a positive shift in marketing and a focus on beautiful, visually appealing spaces that incorporate universal design principles. By moving beyond a focus on "aging in place" and showcasing how inclusive designs can be creative and desirable, the aim is to increase widespread attention and engagement, ultimately leading to a more accessible and beneficial future for everyone.

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